Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company.
Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth.
Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
Business communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.
There are several methods of business communication, including:
Business communication is somewhat different and unique from other types of communication since the purpose of business is to make money. Thus, to develop profitability, the communicator should develop good communication skills. Knowing the importance of communication, many organisations train their employees in communication techniques.
This guide is designed to assist Business 214 students researching business communication through the use of online and print resources, either those which the LCC Library provides, or that are freely available on the Internet.
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Verbal communication is a type of communication that involves use of words for communicating.
[Non-verbal communication] is a mode of communication which only majorly uses body language and various other physical gestures as a means for communicating.
Written communication is a type that only includes written forms for communicating.
Employment communication is a mode of communication that is particularly used for accepting the applicants for a job.
Electronic communication is the modern way of communication that includes electronics and latest technology for communicating such as teleconferencing e-mail, etc.
Team B Communication is a form of communication that exists in the cyber classroom where solid teamwork and collaboration results in excellent grades in academia.